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Brief Contents 1 Mass Communication in Society: Swimming in the Media Sea 1 2 Research and Theory in Mass Communication: How We Study Media Scientifically 19 3 Media Portrayals of Groups: Distorted Social Mirrors 55 4 Advertising and Marketing: Baiting, Catching, and Reeling Us In 95 5 Children and Media: More Than Just Little Adults 127 6 Sports and Music: Emotion in High Gear 155 Використовуючи яскраві приклади з життя, Чалдині дає унікальні поради, як викорінити із себе синдром жертви і не потрапити на гачок нав`язливої реклами і, This volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growth. 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