The head honcho on Fender's record-breaking year, how guitar players have changed since the company's inception, and the business lessons he learned from Steve Jobs. James 'JC' Curleigh President & CEO at Gibson Brands, Inc. Nashville, TN. I think before that everyone in the industry was focused on stealing market share from each other, which is good for a company when they’re winning. So much so that I immediately sat down and wrote a creative brief for the assignment and sent it to Mr. Mooney’s email. It’s not necessarily about mastering the diminished scale! This morning I read an insightful article in The Wall Street Journal about Fender Musical Instruments. “The end result was all based on function. If their business is more profitable, ours will be too. The 1954 Stratocaster is a rare white example from the year, with gold anodised pickguard and gold hardware. Fender CEO explains why the company is ‘recession resistant’ The American guitar industry is making a serious comeback Bethenny Frankel’s best business decision she’s ever made I think that’s great. I just loved his blend of classical phrasing and training with the unbelievable rock sound and showmanship on stage. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. We listen intently to the artists and incorporate their input into the evolution of the platform.”. You want to be in a growth industry. “One thing that’s been encouraging is how Live Nation said they expected a landslide of requests for refunds through Ticketmaster but 80% of the people with pre-paid tickets haven’t asked for a refund. email Fender is one of many companies participating in Alibaba's Singles Day. Andy Mooney is a native of Whitburn, Scotland, United Kingdom. “When I joined Fender there was a lot of skepticism about it being a growth industry. It’s an important part of the creative toolbox, “I guess a contemporary manifestation of that would be someone like Synyster Gates from Avenged Sevenfold. As of 2011, the franchise is a $4 billion-a-year brand featuring 26,000 products.[5]. Unexpectedly, demand for guitars skyrocketed, and now CEO Andy Mooney figures this year could set a record for sales. Fender CEO Andy Mooney has shared a statement speaking out against racism and police brutality, saying that “We must continue to amplify voices of protest, voices of healing, voices of love, voices of peace but most of all, voices of change.” The message also touches on the incredible difficulty everyone has faced in the wake of the global COVID-19 pandemic. There’s that 75th anniversary fast approaching. Bethenny Frankel’s best business decision she’s ever made. “I think it’ll happen maybe the end of next year, or more realistically, Q1 of the following year to see a healthy return to the live music scene.”. “When the Washington Post article came out a few years back with the headline ‘Guitar is dead’ – that in my mind was the very definition of fake news. In his case, every song needed a very precise combination of one of his four amps and one of those 23 guitars! For more information on the American Professional II series, head to Fender.com. “I’m a heavy metal guy. What surprised us is that there are so many electric musicians like Nile Rodgers or Kirk Hammett who are using them as a creative tool for song development… they’re so flexible.”. Honestly, we were expecting less than half of that. Published Fri, Nov 8 2019 9:21 AM EST Updated Fri, Nov 8 2019 3:38 PM EST. The Fender Musical Instruments Corporation (FMIC, or simply Fender) is an American manufacturer of stringed instruments and amplifiers. I eventually became the CEO for Fender who had this 70-year ethos of product quality, most profoundly in the electric guitar and amp segment. We hunted down Fender CEO Andy Mooney to get his insight into the new range and the changing face of guitar players, as well as Fender's plans for its 75th anniversary next year – and how Mooney plans to keep the entire guitar industry in rude health for the next 75 years and beyond. For example, addresses like "contact@". “We’ve also been gaining market share. [citation needed], He played the electric guitar in various bands during and after high school in hopes of becoming a professional musician. You will receive a verification email shortly. A lot of the headlines categorized what happened this year as a resurgence in the sales of electric guitars but the industry has been growing for a decade. So at least I got to touch it and play it… but sadly that one will never make it into the collection!”. And we got 100,000 in the first day. And, speaking of pedals, that’s another area we’ve put a lot of energy into over the last few years. “Even the Edge, who we’ve done a signature guitar with, will have 23 different guitars over the course of one night. I tried to convince David for many years to at least give me access to it so we could do some Custom Shop replicas but he was never willing to do it. [citation needed], In 2000, Mooney, having recently been made chairman of Disney Consumer Products Worldwide, went to see a Disney on Ice show in Phoenix, Arizona, where he saw little girls dressed as princesses, wearing handmade gowns with mismatched jewelry. In January 2013, Quiksilver announced that Mooney would be its new President and Chief Executive Officer, replacing Bob McKnight. Interview: Fender CEO Andy Mooney on Strats, guilty pleasures and good whisky ... by clicking on the unsubscribe link at the bottom of each e-mail. Like Kirk Hammett – he posted that he went out and bought an Acoustasonic Telecaster and Stratocaster. Ryan Browne @Ryan_Browne_ Fender CEO … James 'JC' Curleigh. How will Fender be celebrating? Contact Andy directly ... CEO at Fender Musical Instruments Corporation United States. Fender had been on track to post robust 2020 sales, but in March it had to idle its factories in the US and Mexico. Interim COO Scott Gilbertson will assume the role of interim CEO until the company completes its search for a successor for Thomas, whose retirement takes effect May 31. Thomas was appointed to the FMIC Board of Directors in 2009 and became CEO on August 1, 2010. He was a semi-professional musician through his 20s until he moved to the United States from the UK. Half of those first-time players were female, which was again higher than we anticipated. The CEO of Fender — the guitar and amp manufacturer founded in Fullerton in the 1940s — just listed his estate above the Sunset Strip for $13.5 million. So we changed our focus from established – which the entire industry was singularly focused on – to also the newer players. It turned out to be a really significant business initiative for us. Pedals are another area we’ve put a lot of energy into over the last few years. There’s a laundry list of people I’d love to sign. Those were predominantly brand-new players, who were younger on average than the original Fender Player users and more diverse, with a higher percentage of females. How much of that corporate experience were you able to make applicable to the guitar market? TRENDING. He holds an Accounting Certificate in the UK. Fender CEO Andy Mooney 22 October 2019 saw Fender announce the release of Fender Songs . The wedding dresses are inspired by the princess characters, and they later were designed by Kirstie Kelly. “So it’s a subscription-based online learning tool. “That’s a classic case in point. We're literally running at full tilt to keep pace with demand through the end of this year and the beginning of next.” Our Consumer Relations Department exists as a service to anyone interested in any FMIC product. Both our factories were closed. “Perhaps a lot of the people who contributed to that article, like [Nashville dealer] George Gruhn, maybe their business was in decline. I think we’ve demonstrated it can be. email Fender is one of many companies participating in Alibaba's Singles Day. We’ve achieved a lot of what we set out to do in that regard, but there’s always more work to do on the product front because we’re a product-led company. He asked me what I felt made great brands and I told him a great brand was the accumulative effect of great products. 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