Shares in Bega shot higher following the ruling, suring 5.1 per cent to close at $5.32. Bega Cheese now has exclusive rights to use the trademarked yellow label and lid with a blue or red peanut design, depending on the variant of peanut butter. Bega acquired Mondelez's Australian peanut butter business in 2017 (including all of its assets and goodwill) and started selling peanut butter in Australia under the trade dress shortly thereafter. For over 55 years, the Peanut Butter factory and its staff in Port Melbourne have been dedicated to crafting Australia’s favourite Peanut Butter. It’s as good as it gets, with Bega Peanut Butter. Bega retains peanut butter packaging rights. BEGA Peanut Butter Smooth. By Kim Berry | 18 November 2020. With so many options, selecting a healthy peanut butter can be tricky. Jif is an American brand of peanut butter made by The J.M. The ruling gives Bega the right to continue to use its current packaging for its Bega Peanut Butter Smooth and Bega Peanut Butter Crunchy products. Sweet and salty, with 85% peanuts, you’ll want to … Australia's Favourite Peanut Butter has changed its name to BEGA Peanut Butter. The issue centres on a dispute about who owns peanut butter’s ‘trade dress’ – ie the distinctive yellow lid, yellow label and other features of the peanut butter jars. In July 2017, Bega expanded its portfolio to include some of Australia’s most loved brands and products: Vegemite, ZoOSh and of course, Bega Peanut Butter. Australia’s Favourite Peanut Butter* based on … 1800 884 886. Bega has since also acquired the Kraft factory in Port Melbourne. Bega Peanut Butter, Port Melbourne, Victoria. Dark Roast Smooth. Made with the same recipe in Australia for over 50 years, it’s never oily, never dry with the same taste you’ve always loved! BEGA Peanut Butter Crunchy. It’s as good as it gets, with Bega Peanut Butter. Addisons Lawyers has helped Bega Cheese in its win over American food giant Kraft Heinz.. The long running case between Kraft Heinz and Bega Cheese over the trade dress used on peanut butter products has ended with the High Court of Australia ruling Bega has the right to use the current packaging of its smooth and crunchy peanut butter products. Bega Cheese is a leading Australian dairy and food company producing cheese, infant formula, nutritional powders, Vegemite, peanut butter and salad dressings. Available in Smooth or Crunchy, No Added Sugar or Salt, and 100% Nuts. Thanks in part to World War II, it has become increasingly popular and it's now a dietary staple for many people across the country. That’s no accident, because Bega peanut butter was, until recently, Kraft peanut butter. Bega Peanut Butter, Port Melbourne, Victoria. Enjoy as part of a … Aussie food maker Bega Cheese has had a sweeping victory in its David vs Goliath battle with US titan Kraft Heinz over peanut butter. The court handed down its … Gluten free and with no artificial colours, flavours or preservatives it’s great anytime; breakfast, lunch or tea! 160 views; 1 year ago; 0:39. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut cream, marketed by The Hershey Company.They were created on November 15, 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.Reese left his job at The Hershey Company to start his own candy business. By acquiring the Mondelez Australian peanut butter business in 2017, Bega became the rightful owner of the Kraft Jar Design in Australia. Bega retains peanut butter packaging rights. BEGA Peanut Butter Smooth. Sweet … Topics The all-time classic taste of roasted peanuts in a smooth, velvety spread. Under the terms of the acquisitions, Bega was required to stop using the Kraft logo and name on its peanut butter products by the end of 2017. The case is due to return to court for an administrative hearing on 10 May. Bega has done this, and is now using the Bega logo instead of the Kraft one on a … Bega vs Kraft's peanut butter packaging: it's estimated close to a million dollars has been spent so far in legal arguments over who owns the famous yellow label and lid on Bega peanut butter. info@begafoodservice.com.au. The growth in the popularity of peanut butter in the United States has been phenomenal. Bega Cheese is an Australian diversified food company with manufacturing sites in New South Wales, Queensland and Victoria. In a statement to the ASX (Australian Securities Exchange), Bega Cheese said that it was pleased with the decision, which ruled that Kraft Heinz’s use of similar-looking packaging is misleading or deceptive under Australian law. If you wish to access or change the information which Bega Cheese Limited holds about you, please call 1800 571 833 or write to Bega Peanut Butter c/o Bega Cheese Limited to submit a request. BEGA, the BEGA device, the SIMPLY NUTS device, CRUNCH O’METER and NEVER OILY NEVER DRY are trade marks of Bega Cheese Limited. NEED INFORMATION? This article reviews how to find a healthy peanut butter and lists 6 of the healthiest choices. After the purchase, Bega ran a series of advertisements letting Australian consumers know that Kraft peanut butter is now Bega peanut butter: “Same recipe, same great taste.Now Aussie owned by Bega”. VEGEMITE contains vitamins B1, B2, B3 and folate. By Kim Berry | 16 November 2020. Bega Peanut Butter is a source of protein, vitamin B3 and magnesium and is rich in monounsaturated fats (the good fats!). 17K likes. Peanut Butter Muesli Slice - Duration: 39 seconds. The long running case between Kraft Heinz and Bega Cheese over the trade dress used on peanut butter products has ended with the High Court of Australia ruling Bega has the right to use the current packaging of its smooth and crunchy peanut butter products. Bega acquired the Australian division of Kraft Foods (known as Mondelez Australia), including the assets and goodwill of the business. 17K likes. Australian brand Bega has emerged on top in a long-running battle with American food giant Kraft, winning the right to use the trademark yellow lids on its peanut butter jars. The principal issue in dispute was who owned the goodwill derived through use of the peanut butter trade dress in Australia (an unregistered common law trade mark) as depicted below: 113 views; 1 year ago; 0:16. Reese's generates more than $2 billion in annual sales for … Australian brand Bega has beaten American food giant Kraft in a trademark battle over who gets to use yellow lids on their peanut butter. 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