The total projected revenue for 2019 is 57.8 billion euros.It is the second-largest market in Europe after the ecommerce in the UK.It is viewed by many as one of the primary drivers of the digital European economy. Statistics were obtained from enterprise surveys conducted by National Statistical Authorities in the first months of each year. With over $1.935 trillion in ecommerce sales, China was the biggest ecommerce market in the world in 2019. European 2012 online sales were forecast by CRR to grow by 16.1% to €232.76 bn. Considering the economic activity breakdown, as shown in Figure 4, during 2018, almost all enterprises conducting e-sales in the 'Accommodation’ branch received orders via websites or apps (99 %), while 12 % had e-sales via EDI-type messages. The study focuses on the European retailers from Western Europe and Scandinavia (EU16). Enterprises are broken down by size; small (10-49), medium (50-249) and large enterprises (250 or more persons employed). As European e-commerce association, we are of course delighted to see these figures, as strengthening and fostering online sales in Europe is our mission. E-commerce fraud in Hong Kong rises in line with growing online shopping . The percentage gap between web and EDI-type sales was closest for large enterprises (Figure 4). 8. (Ovum’s The Future of E-commerce: The Road to 2026) The UK is generally considered the world’s most mature click-and-collect market, so it spearheads this global trend. European Executive Vice-President Margrethe Vestager speaks during a press conference regarding an antitrust case with Amazon at EU headquarters in Brussels, Tuesday, Nov. 10, 2020. Germany is the fifth-largest ecommerce market in the world. The share of web sales to private consumers (B2C) in the total turnover of the enterprises ranged from 1 % in Slovakia, Estonia, Bulgaria, Italy and Slovenia to 6 % in the United Kingdom. New EU rules on e-commerce include actions related to making cross-border parcel delivery more affordable and efficient and promoting customer trust through better protection and enforcement. The numbers are not in yet, but, in 2017, the European B2C ecommerce turnover has been forecasted to reach €602 billion, at a growth rate of nearly 14%. To help you thrive in the future, we've highlighted the latest ecommerce fashion and apparel industry trends, technologies, strategic opportunities, and threats. Enterprises consider it important to be visible on the internet. This report has been created by Ecommerce Operations for Ecommerce Europe and EuroCommerce with hand-selected data that will help national and overseas retailers to evaluate the potential for success in Europe. Volume of retail trade up by 1.5% in both euro area and EU. Share of turnover greater from EDI-type sales than web sales, Web sales predominantly done via own website or apps, Share of turnover from web sales mainly via own websites or apps, Turnover from web sales mainly from other enterprises and public authorities, Cross-border web sales within the EU not fully exploited by enterprises, Transport charges main impediment to cross-border web sales within the EU, survey on 'ICT usage and e-commerce in enterprises', E-commerce statistics 2019 - graphs and tables, Cloud computing - statistics on the use by enterprises, Internet advertising of businesses - statistics on usage of ads, ICT specialists - statistics on hard-to-fill vacancies in enterprises, Social media - statistics on the use by enterprises, Digital economy and society statistics - enterprises, Recent Eurostat publications on Digital economy and society, Regulation (EC) No 808/2004 of 21 April 2004 concerning Community statistics on the information society, Summaries of EU legislation: Statistics on the information society, Regulation (EC) No 960/2008 of 30 September 2008 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EC) No 1023/2009 of 29 October 2009 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) No 821/2010 of 17 September 2010 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) No 937/2011 of 21 September 2011 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) No 1083/2012 of 19 November 2012 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) No 859/2013 of 5 September 2013 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) No 1196/2014 of 30 October 2014 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) 2015/2003 of 10 November 2015 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) 2016/2015 of 17 November 2016 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EU) 2017/1515 of 31 August 2017 implementing Regulation (EC) No 808/2004 concerning Community statistics on the information society, Regulation (EC) No 696/1993 of 15 March 1993 on the statistical units for the observation and analysis of the production system in the Community, Regulation (EU) 2018/1798 of 21 November 2018 implementing Regulation (EC) No 808/2004 of the European Parliament and of the Council concerning Community statistics on the information society for the reference year 2019, https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics&oldid=485374, Digital economy and society - enterprises. MAY 24, 2018 — This report summarizes 2016 e-commerce statistics on shipments, sales and revenues from four sectors of the economy: manufacturing, wholesale, services and retail. That means … 4. E-shopping: biggest increase among young internet users E-shopping growing steadily, with the biggest increase among young internet users . For the current year, a growth rate of 13 percent is expected, which would mean ecommerce in Europe … They’d rather watch a live video than read a blog post. By conservative estimates, this figure is expected to rise to 81.3% by 2020. 1 Ecommerce Statistic #1: It’s estimated that there will be 2.05 billion global digital buyers in 2020. Ecommerce Europe is an association representing 100,000+ companies selling goods and/or services online to consumers in Europe. India is currently the fastest growing ecommerce market. Wolfgang Digital has a useful new E-commerce 2020 KPI report based on data from their European and US-based international clients. As Figure 2 shows, there was a significant variation in the share of enterprises conducting e-sales and in the turnover generated from e-sales according to enterprise size. Similarly, 28 % of medium sized enterprises made e-sales generating 14 % of total turnover in this size class. Most marketers want to stay ahead of the curve when it comes to knowing what consumers want. Umar Tanveer on February 2nd, 2018 - 1:08pm . These mainly concerned: economic reasons – such as the high costs of delivering or returning products (27 %); linguistic and technical barriers – such as the lack of knowledge of foreign languages (11 %) or adapting product labelling (10 %); and/or judicial reasons related for instance to resolving complaints and disputes (11 %). Although many consumers in Europe like to shop online, there will of course always be consumers who prefer to shop in person, like to see the product, are loyal to shops or because of a force of habit. By contrast, the web sales to other EU countries were lowest in Bulgaria (3 %), Greece and Hungary (both 4 %). Moreover, as far as the turnover generated from web sales is concerned, EU enterprises realised 7 % of their total turnover from web sales during 2018, where 6 % was realised from web sales via own websites or apps and only 1 % from sales via online marketplaces. Among all EU Member States, the percentage of turnover from e-sales ranged from 4 % in Bulgaria and Greece to 34 % in Ireland, followed by Belgium (33 %), Czechia (32 %), Denmark and Sweden (both 25 %). Among all EU Member States, the percentage of turnover from e-sales ranged from 4 % in Bulgaria and Greece to 34 % in Ireland, followed by Belgium (33 %), Czechia (32 %), Denmark and Sweden (both 25 %). Germany is the top online shopping countries in Europe. Turnover of Cross-Border online B2C e-commerce (incl travel) is estimated at €137 billion. E-commerce statistics confirm the explosive pace at which this industry has developed as worldwide B2C e-commerce sales amounted to more than 1.2 trillion US dollars in 2013. Statistics are really helpful in deciding the look of the site and the target markets. Of this, 4 % came from web sales to other enterprises and public authorities while 3 % came from web sales to private consumers (Figure 9). 3. However, enterprises in 'Accommodation' generated most of their e-sales turnover from web sales (28 %) whereas those in 'Manufacturing' from EDI-type sales (19 %). Recent forecasts are positive that the European e-commerce market will continue its fast and dynamic climb with revenues reaching over half a trillion U.S. dollars in the next few years. Click on a page and discover more about the local market, customers, popular online stores and much more! Three of the six largest ecommerce markets are in Western Europe. Note that the U.S. Census data counts cooked food, auto sales/repair, and vehicle fuel as part of retail, which understates the U.S. online share of retail compared to European estimates which exclude these. The total projected revenue for 2019 is 200 billion euros.. This data predicts that by the end of 2020, global ecommerce sales will reach $4.2 trillion and make up 16% of total retail sales. 63 Security is also at the forefront of Hong Kong citizens’ concerns when shopping via mobile. From double digits in 2017-2019 — 13.6% and 10.8% respectively — footwear is … Source data shown as ‘:’ refer to data that are unavailable, unreliable, confidential or not applicable. 2019 update - … It is noticeable that, among the small enterprises making e-sales, 86 % of enterprises had web sales, whereas among the large enterprises 66 % received orders via websites or apps. 71% of internet users in the EU shopped online in 2019. As said, the European business-to-consumer ecommerce turnover is forecasted to hit 621 billion euros this year. The market's largest segment is Fashion with a … 03/12/2020 . Similarly, the enterprise turnover generated from e-sales increased by 6 percentage points during the same period, namely from 12 % in 2008 to 18 % in 2018. Ecommerce sales in Europe grew to 621 billion euros in 2019 and are set to be worth 717 billion euros in 2020. E-commerce Cross-Border Top 500 is a comprehensive compilation of Cross-Border data from websites of European retailers. In 2019, 35% of e-buyers made purchases from sellers in other EU countries, compared with 2% in 2014. An enterprise may use one or both web sales possibilities. In 2018, the share of turnover from web sales in the EU was mainly realised via enterprises' own websites or apps. Global B2C E-commerce Industry September 2020 $ 5450 Global E-commerce Payment Industry July 2020 $ 4950 E-commerce Plastic Packaging Market - Growth, Trends, Forecasts (2020 - 2025) August 2020 $ 4250 The Environmental Impact of E-Commerce 2020 January 2020 $ 2150 The highest percentages of turnover resulting from web sales to other enterprises and public authorities (B2BG) were registered in Belgium (12 %), while in Cyprus, Greece, Latvia and Romania the share recorded was 1 %. Executive Summary. Ecommerce continues to evolve rapidly in Western Europe, as shoppers and retailers become more sophisticated. Market Size. In addition, the highest shares of total turnover from e-sales were reported by enterprises in 'Accommodation' (32 %), 'Manufacturing' (24 %) and 'Transport and storage'(23 %). Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. Market Size. In Switzerland, the United Kingdom and Denmark it’s over 85 percent, while in countries such as Romania and Ukraine, less than 26 percent shopped online last year. UK eCommerce statistics have predicted that by 2020, the value of goods purchased online and picked up in retail locations across the country will increase by 78%. Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders. 2019 update - … While the largest number of websites based on the Magento platform comes from the US, the usage data shows a widespread across the world. Data presented in this article may differ from the data in the database on account of updates made after the data extractions used for this article. Unreliable data are included in the calculation of European aggregates. By contrast, 18 % of small enterprises engaged in e-sales, generating only 8 % of the turnover of such enterprises. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. Total projected revenue for 2019 is 104 billion euros. Thats a great stats for every starter. Along with Germany and France, the United Kingdom is one of the primary drivers of the European economy and has historically played a central role in the European Union.. Apart from Magento’s popularity in Western Europe, it is also used by many e-retailers in South America, India, Africa, and Russia. As a segment of ecommerce fashion, shoes display a similar pattern of shrinking revenue expansion year-over-year. Among the developments worth watching are the use of AI to influence digital shoppers, the gradual progress of social commerce and new approaches to delivery and returns. With online shopping now accounting for almost 10% of total retail sales (Source: eMarketer), e-commerce has a significant impact on traditional retailing and this will continue in the following years. The Digital Single Market for Europe is a major priority of the European Commission. Figure 5 shows the contribution of web sales and EDI-type sales to total turnover. The United Kingdom has the third largest ecommerce market in the world and the largest in Europe. Eastern Europe however only accounts for 23 billion euros of the total of 547 billion euros. This study also found that Scandinavian countries keep ranking high in important ecommerce indices. This report looks at three major developments in Western Europe ecommerce: sales and consumer purchasing patterns during the 2018 holiday season; the continuing spread of online grocery shopping; and ways in which global retail giants Amazon and Alibaba are gaining clout in key European markets. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook. Global Ecommerce Statistics and Trends to Launch Your Business Beyond Borders. Most marketers want to stay ahead of the curve when it comes to knowing what consumers want. GLOBAL ECOMMERCE MARKET RANKING 2019 - 8 SPOTLIGHT ON: GERMANY Germany, the biggest online shopping market in mainland Europe, has placed fifth on our eCommerce market ranking. US Census Bureau Figures show that over the last two decades, U.S. online retail sales have grown rapidly, … It can be divided into e-commerce sales (e-sales) and e-commerce purchases (e-purchases) depending whether an enterprise receives or places orders respectively. This page was last modified on 8 June 2020, at 10:39. 35465 views. E-commerce statistics for individuals. As a result of joining forces with EMOTA, Ecommerce Europe now represents, via its 25 national associations, more than 100,000 companies selling goods and services online to consumers in Europe. At B2C Europe we are the expert in international parcel shipping. Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to … In Europe, the ecommerce market revenue is worth $363 million, with an expected annual growth of 7.3%. Ecommerce in Europe is forecasted to be worth 621 billion euros by the end of 2019. Amazon is the leading online retailer with a net revenue of $232.88 billion in 2018. Many UK consumers prefer products from the US and other European countries. Statistics are boring? (Nasdaq, 2017) Total ecommerce spending per customer in a calendar year, on average, is estimated to be $1,800 in the USA and $1,600 in the UK. This is a detailed and exhaustive look at the state of the ecommerce fashion industry in 2019 and beyond. The share of the total turnover from EDI-type sales ranged from 1 % in Greece and Cyprus to 23 % in Czechia and 20 % in Ireland. This would mean an increase of 13.6 percent compared to the situation last year, when ecommerce was worth 547 billion euros. The estimates in this release are based on data collected from four surveys conducted by the U.S. Census Bureau: the 2016 Annual Survey of … Check out our new infographic for latest E-commerce product return rate statistics … Total European ecommerce turnover increased by 15% to €530 billion in 2016, although prognoses initially had placed that figure below €510 billion. About Statistics with tags Europe. In it, you’ll learn 19 up-to-date ecommerce statistics and the best strategies to take advantage of them. Ecommerce News, Amazon charged with antitrust violations in Europe, Cross-border trustmark Shopping Secure launched, Price comparison shopping engines in Europe. Knowing key ecommerce statistics and facts, from demographics and shopping behavior, to shopping cart abandonment and trends, will provide you with a deeper understanding of what’s going on in ecommerce now — and where it’s headed.. Digging into Ecommerce Demographics. Among the developments worth watching are the use of AI to influence digital shoppers, the gradual progress of social commerce and new approaches to delivery and returns. The sectors covered are manufacturing, electricity, gas and steam, water supply, construction, wholesale and retail trades, repair of motor vehicles and motorcycles, transportation and storage, accommodation and food service activities, information and communication, real estate, professional, scientific and technical activities, administrative and support activities and repair of computers and communication equipment. 2 Ecommerce Statistic #2: In 2020, ecommerce sales are expected to account for 15.5 percent of retail sales worldwide. 62 Rising e-commerce uptake was the reason given for the increase. Figure 5 shows the contribution of web sales and EDI-type sales to total turnover. Plus, we also provide killer resources to help you implement these strategies today. E-commerce enables enterprises to establish their presence in the market at national level and also to extend their economic activities beyond borders in order to pursue opportunities elsewhere. Consequently, websites or apps are increasingly offered by enterprises or third parties for various purposes. They can be very interesting, if you are interested in the ecommerce industry that is. Total European ecommerce turnover increased by 15% to €530 billion in 2016, although prognoses initially had placed that figure below €510 billion. In 2018, among the EU-28, the percentage of enterprises making e-sales ranged from 11 % in Bulgaria and Greece to 39 % in Ireland, followed by Denmark (34 %), Sweden (33 %), Belgium (31 %) and Czechia (30 %) (Figure 3). The UK is one the biggest eCommerce markets with a promising growth rate of 17% every year. Magento has a 1.9% share of the CMS market. 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